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Advertising, Media & Marketing

BlueHive, Paris Marketing, Continental Woodcraft form parent company after merger

Zachary Comeau |

Worcester trade show and marketing firm BlueHive Exhibit has created a parent company after its mergers with Paris Marketing and Continental Woodcraft.

Office-less Fitchburg Sentinel & Enterprise helped earn $5M profit for parent company

Grant Welker |

Daily newspapers in Fitchburg and Lowell and a related weekly publication earned a $5-million profit and a 26-percent profit margin in the last budget year.

Business cards play more of a marketing role in digital era

Grant Welker |

Business cards once had to serve as Rolodex-filling necessities if someone wanted to remember how to reach an important or distant contact. In the digital age, that's not as necessary.

The newspaper giant of Central Mass.

Zachary Comeau |

Chances are now very high daily community news coming out of Central Massachusetts will be from a publication owned by a large media corporation, with a strong commitment to the bottom line.

Telegram parent to pay $1.2M for Worcester Magazine, five others

Zachary Comeau |

New York-based GateHouse Media, the parent company of the Telegram & Gazette, the MetroWest Daily News and dozens of other daily and weekly newspapers in the state, is spending $1.2 million to...

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