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Vision Advertising new COO takes over day-to-day operations from founder

January 4, 2019
Photo | Courtesy
Photo | Courtesy
Julia Becker Collins

Westborough marketing agency Vision Advertising has appointed Julia Becker Collins, formerly the vice president of marketing and operations, to chief operating officer, and she will take over leadership of the firm from retiring founder Laura DiBenedetto.

In her new role, Collins will lead all aspects of the company, including developing and directing marketing plans, managing operations of staff, fiscal management and business development.

DiBenedetto, who founded Vision, retired last month after leading the firm for 19 years.

Collins assumes the role in just her third year with the company after joining in 2016. She has 15 years of marketing, leadership and operations experience, specifically event planning and fundraising for businesses and nonprofits.

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