November 29, 2018

Flying Dreams Brewing Co. begins canning beer

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Flying Dreams Brewing Co. is now canning beer.

Flying Dreams Brewing Co. in Worcester has joined nearly every other brewery in the state and begun canning its beer.

Beginning at 4 p.m. Thursday, the Park Ave brewery will begin selling two of its beers -- Pond Jumper IP and Dreaming of Summer Saison -- in four packs. The beer will be available only in the brewery.

According to Master Brewer and Founder Dave Richardson, the company began working on the new business plan earlier this year. The canning line was installed earlier this month and the first canning run was completed in the last few days.

"It's been a heck of a journey, and we're super happy to see our product in cans," Richardson said. "We're one of the last breweries, if not the last, to switch from bottles to cans."

According to the Beer Institute, canned beer now makes up 62 percent of the beer volume produced and sold in the U.S. In 2017, 44.5 percent of all beer -- domestic and craft -- shipped in the state was sold in cans, 38.8 percent in bottles and 16.4 percent in drafts.

According to Bart Watson, chief economist at the Brewers Association, about 30 percent of all craft beer by volume is canned. He did not have figures on the Massachusetts craft beer market, but he said with craft players like Tree House Brewing Co. and Trillium Brewing Co., that figure could be high in Massachusetts.

Richardson said the canning trend may have originated as craft beer became more popular with outdoor enthusiasts who found cans were easier to transport.

"It just started being cool," he added.

Cans will be sold at the brewery taproom in Marlborough, which is expected to open within weeks.

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