June 4, 2018

101: Finding talent

Hiring is never an easy task for an employer – especially if a recruiter is not in the budget. For large companies, less-bureaucratic small businesses may be luring your potential employees away. If you are a small company, more-robust benefits could be what attracts qualified job seekers to the larger businesses and away from firms of your size.

Here are some ways to be proactive in hiring.

Start with those you know; see who they know. Maintain and use your network. "If one of your contacts refers a candidate to you, chances are good that they've done some of the selling work already," says an Inc.com article, quoting The Wall Street Journal. You can even offer rewards to sweeten the pot if a contact brings you a viable hire for your company.

Go unconventional, advises Nicole Fallon of BusinessNewsDaily.com. Virtual career fairs are a great way to connect with talent without the travel, expense and setup of a real-life event. Social media is another way to reach out, especially if employees help spread the word. "Participating in or hosting a panel is a great way to not only position your company as an expert in your field, but also find potential job candidates," writes Fallon.

Pump up your employment brand. Engaging talent is a constant endeavor. Recruiting.com advises companies to shore up career sections on their websites. Ensure it's easy to find, clearly states what your company offers over competitors and offers insight to your company culture, core values and team environment. "Include a Talent Community widget on your career site … if a job seeker wants to work for you but can't find a relevant position available, they can still easily send their resume and contact information … whenever new positions at your company open up, you can consider this group of candidates right away."


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