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Harnessing the power of point-of-purchase signage

Marketing and sales materials surround us at all times. From the business cards you hand out at events, to the flyers tacked up on the community bulletin board, to the postcard you pull out of your mailbox – each piece of marketing collateral plays a role in some bigger campaign. And, when the goal of that campaign is to preempt a retail purchase, there's no signage more important or more effective than point-of-purchase signage.
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