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The City of Worcester spent nearly $11,000 on its bid to land Amazon's HQ2, including a $9,800 promotional video. Other U.S. cities spent as much as four times that amount, while others spent nothing.
What should the city have spent on its bid to land Amazon's HQ2?
Comments

12/06/17 AT 01:53 PM
The amount paid for the presentation was close to the amounts spent by a majority of the other cities.

12/06/17 AT 01:53 PM
Any business will tell you, you need to spend money to make money. You must invest wisely in any business. I think it was money spent wisely. Worcester is going to land HQ2.

12/06/17 AT 01:53 PM
Not a lot to spend. Proposal can be used for similar efforts going forward to attract other companies interested in establishing a presence here.

12/05/17 AT 12:29 PM
Chances are slim for Worcester but they made a bid for it. The city probably wouldn't have been in a position to do this five years ago. That in itself is progress.

12/05/17 AT 12:29 PM
The video was kinda crappy. One thing for sure, Amazon is going to need to site their new HQ in a place with a large pool of smart people. The video mentioned WPI, which is great, but the video really doesn't speak to how large a pool of talent is within an hour drive of Worcester.

12/05/17 AT 11:02 AM
I find it absurd that the city went ahead and commissioned a $10k video without bidding the job out. $10k was not needed for that production, it could have been done for half that amount.

12/05/17 AT 11:02 AM
There's an old saying, "It takes money to make money!"

12/05/17 AT 11:01 AM
Even though it was a long shot, the exercise the city went through to prepare the proposal and develop its marketing strategy was money well spent and can be used for other target companies in the coming year. Short money for a potential long-term payoff. And it may lead to development collaboration and/or site prioritization with the other Massachusetts communities who made a similar pitch.

12/05/17 AT 11:01 AM
Can't win if you don't play.

12/05/17 AT 11:00 AM
I hate to say it, but I don't think Worcester has a chance. There are so many cities/towns submitting bids. It is a long shot to say the least. I think the money could have been used better.
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